Warner Bros. Discovery Global Experiences is set to open the UK’s largest official Harry Potter Shop in London on November 4 2026.
The new flagship will open at 134–140 Oxford Street, offering more than 21,000 sq ft of retail space across two levels. Inspired by Diagon Alley, the store will bring the wizarding world to life through immersive environments, exclusive products and experiences designed for Harry Potter fans.
Among the highlights will be a recreation of Diagon Alley, featuring hidden magical details and authentic design touches, alongside a Ukrainian Ironbelly Dragon towering over the Gringotts area.
The flagship will also feature the Leaky Cauldron food and beverage experience, exclusive to the Oxford Street store. Fans will be able to enjoy Butterbeer, Frozen Butterbeer, Hot Butterbeer, Butterbeer Ice Cream and a selection of Butterbeer-inspired treats.
Another major attraction will be a full-sized Knight Bus, providing a dedicated photo opportunity towards the rear of the store.
The store will also offer a range of exclusive merchandise, including a Diagon Alley Wand, an Oxford Street-exclusive Harry Potter Funko Pop!, exclusive MinaLima artwork inspired by the Knight Bus and Diagon Alley, and an exclusive Butterbeer label collection.
Karl Durrant, Senior Vice President, Retail of Warner Bros. Discovery Global Experiences, said: “Following the success of our Harry Potter shops around the globe, opening the Harry Potter Shop in London is a truly special milestone. We’re incredibly proud to bring the magic back to the city where Harry Potter’s story began. There’s no better place to create a destination that celebrates the magic, creativity and storytelling that has captivated generations of fans around the world.
“Step inside and you’ll feel as though you’ve walked straight into Diagon Alley. Every detail has been designed to transport fans into the wizarding world. Whether local to London or visiting from afar, we can’t wait to welcome fans through our doors this November.”
Further details and surprises are expected to be revealed ahead of the store’s opening day.
