Independent jigsaw puzzle and board game company, Gibsons, will feature on this week’s episode of ITV’s Made In Britain, a behind-the-scenes look at how Britain’s most iconic brands are made

Daisybeck Studios, the production company behind Made in Britain, approached Gibsons in Autumn 2020, and were keen to showcase a British puzzle brand that still manufactures in the UK. The TV segment follows the creation of Trevor Mitchell’s 4×500 piece puzzle The Florist’s Round. First, they visited artist Mitchell, who has been creating artwork for Gibsons for 15 years and is well known for painting their popular 4×500 piece puzzles. ITV also spoke to Gibsons’ Managing Director, Kate Gibson, and Operations Director, Geoff Lee, who is responsible for ensuring the puzzle images are busy and colourful enough to piece together.

ITV visited the factories where the puzzles are produced in a thorough process including cutting the images to size, mounting the artwork to the board, cutting it up and scrambling the puzzle pieces. The pieces then get vacuumed sealed into a bag and placed into their boxes for delivery.

The filming was difficult to arrange due to the Covid-19 pandemic and all staff and TV crew had to take extra precautions to ensure social distancing was maintained throughout. Samantha Goodburn, Marketing and PR Manager at Gibsons, says: We are so excited to be a part of Made in Britain. As a British company that was founded over 100 years ago, manufacturing in Britain and supporting the British high street is a core part of our company ethos and we feel honoured to share our story. The filming crew were really professional despite the COVID-19 precautions, and we are so pleased with the result.’

Lesser & Pavey

The show airs at 8pm on ITV4. View the episode trailer here.

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