Gifts Today’s annual Home Fragrance & Wellness Supplement is packed with news, views and hot products.
This year’s edition is especially significant as we proudly celebrate 10 years of producing the publication – a milestone that reflects both the strength of the sector and our belief that the supplement remains an essential resource for anyone navigating this vibrant, fast-evolving category.
The timing could not be better. On July 9-10, The London Home Fragrance Show will make its eagerly anticipated debut at the Business Design Centre in Islington. As the UK’s first exhibition dedicated entirely to the home fragrance sector, the event will bring the full supply chain together. From brands and retailers to distributors and suppliers, it promises to become the industry’s definitive annual meeting place. We cannot wait to attend, especially as an official media partner.
IN OUR FAIR FOCUS SECTION: we preview The London Home Fragrance Show.OUR FRONT COVER STAR: is Millefiori Milano, which is back and ready to redefine home fragrance in the UK and Ireland with elevated Italian design, contemporary innovation and a reimagined collection for modern living.
IN OUR TRADE TALK SECTION: leading suppliers share insights into their standout ranges, sustainability initiatives and in-store support strategies.
IN OUR SHOP TALK SECTION: retailers tell us about the role home fragrance and wellness play within their gift offerings, from strongest categories and top-selling lines to new arrivals.
IN OUR RETAILER FOCUS SECTION: we talk to Steph Douglas, founder and CEO of online retailer Don’t Buy Her Flowers; and catch up with Mairita Osipova, buyer and visual merchandiser at Wallace’s Homevalue & Garden Centre in the Irish village of Wellingtonbridge.
IN OUR SUPPLIER FOCUS SECTION: we shine the spotlight on Cereria Mollá 1899, Candlelight, Lesser & Pavey, Enesco, Home Fragrance Fillers/Parks Candles London, and Ashleigh & Burwood.
PLUS: there are pages of must-read opinions from our columnists: Sara Allbright, director and co-founder of Retail100 Consulting; Gemma Sault, managing director of The Giftware Association; and Bryony Taylor-Edwards, founder of Think BIG Leadership.
RETAILERS AND SUPPLIERS: if you have news or views that you would like us to consider for inclusion in the 2027 Home Fragrance & Wellness Supplement, please email Editor Clare Turner at clare@lemapublishing.co.uk.
