Paul Hughes and Gary Schaffer are pleased to announce the sale of Sock Academy Limited to London investment company Jatania Holdings Limited.

Hertfordshire-based Sock Academy is a multi-award-winning designer and manufacturer of socks for an international client base. The company’s core products consist of innovative, quirky and colourful socks for the giftware sector. They operate as three brands including United Oddsocks, Cockney Spaniel and Cucamelon. Through these brands, the company has been able to successfully offer a diverse range of products while maintaining a clear brand identity.
Jatania Holdings is a holding company that provides a long-term home to businesses that have owners who want to step back or realise their equity. The family-owned firm’s approach is to work with the incumbent management and staff to preserve and grow the original founders’ legacy.
Gary Schaffer, managing director and co-founder of Sock Academy, said: “When Paul Hughes and I decided it was the right time, finding the right company to take the helm was our top priority. We needed to know that the amazing team we have, and our wonderful customers, along with the products, culture, and the business as a whole would not change (well, only change for the better). And we found this with Jatania Holdings. They are an excellent company with the same values, beliefs, and passion for Sock Academy as we have, and only want it to grow and develop in the right way.”

“We are thrilled to welcome Sock Academy into our family, and we look forward to working with the existing team, customers and suppliers to grow the business together.

Yuvraj Jatania, CEO of Jatania Holdings

Yuvraj Jatania, CEO of Jatania Holdings, added: “We are thrilled to welcome Sock Academy into our family, and we look forward to working with the existing team, customers and suppliers to grow the business together. Gary and Paul have built a fantastic company and our priority is to preserve their legacy and build on it further in a responsible way. It’s very much business as usual and we are excited about what the future holds for both Sock Academy and Jatania Holdings.”

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