It’s very rare for four people with a combined buying and merchandising knowledge from working for one major retail group come together to offer their 100 years of experience to both suppliers and buyers to aid them in their working practices.

Turning traditional consulting on its head by working collaboratively with clients, together the quartet will work to drive sustainable and profitable growth for the brands that they engage with.

The multiple retailer that the foursome worked with for so many years is department store group John Lewis & Partners, and their belief is that there is a better way to do business by forming a bespoke solution to fit clients’ business needs.

The ‘Fab Four’ are:
Elaine Hooper, Anna Berry, Neil Amer and Sara Allbright.

During their time at John Lewis & Partners, the categories they covered were gifts, toys, homeware, tableware, glassware, cookshop, seasonal, and beauty.

Delhi Fair 2024

Over my many years as an editor reporting on most of these product categories, the majority of my advertisers would consider The John Lewis Partnership as a major business partner. Therefore the ‘Fab Four’s knowledge of buying and merchandising should be of huge help to both suppliers and retailers.

With a hands-on approach, their aim is to provide professional guidance to clients both large and small. They realise that one size does not fit all and that every solution is hand-crafted and uniquely tailored to each different case.

Retail100 are able to cover business planning, assortment review, sourcing, customer, brand, online and sustainability. This also includes private label product development, licensing, critical path management and innovation.

They are already working with a number of clients and would welcome hearing from interested parties. Please take a look at their website or contact them directly at

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