Last night the great and the good of the giftware industry gathered at the Royal Lancaster Hotel in London for the inaugural Gift Awards, recognising the very best products and retailers in the UK.

The Giftware Association’s Gift of the Year Awards and The Greats gift retailer awards joined together in one ceremony. 

Attendees celebrated 22 category winners from Gift of the Year, as well as the finalists for The Greats, with Willsow taking home the coveted Judges’ Choice Award after winning in two other categories.

The competition, which celebrates all that is new to the giftware world, has grown significantly since it began 45 years ago, with the awards attracting more entries than ever before. 

The winners will each receive logos and point of sale, which they can use to promote their achievement and boost their profiles to grab buyers’ attention. The full list of the finalists and winners can be found at


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