Rainbow Designs is strengthening its sales team with the appointment of Jo Adger to the role of national accounts manager.

Jo brings a wealth of industry and specialist toy knowledge, with a decade of sales experience. She started in sales in 2011, working at housewares supplier DKB Household before spending the past four years at games company Winning Moves.

Rainbow Designs offers an extensive range of high-quality soft toys, wooden toys, baby, nursery and gift products. With 50 years’ heritage, its licensed portfolio and collections include Paddington Bear and the New Paddington TV Adventures, Peter Rabbit, Disney’s Winnie the Pooh, The Very Hungry Caterpillar, Guess How Much I Love You, Elmer, Spot the Dog, Miffy, That’s Not My…, Snoopy, We’re Going on a Bear Hunt and The Snowman and The Snowdog ranges.

Jo said: “I can’t wait to start working with retailers in this category. With such a range of beautifully made products, full of classic lovable characters, I believe there are plenty of opportunities to add to Rainbow’s success.”

Christmas World 2023

Rainbow Designs national accounts controller Gary Hughes added: “Having worked with Jo on the same team at Winning Moves, I’m so excited to be working with her again. Her experience in the toy market, along with her personal touch, can only bolster our ambitious plans – and with so many exciting new products and licensing developments, I see nothing but opportunity for Rainbow and its partners.”

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