Stand: A-B30
Alice Wheeler London continues to evolve with the launch of its Autumn 2026 collection, a new trade website, and an upgraded showroom providing buyers with a year-round destination to explore the brand’s latest designs
Established in 2019, Alice Wheeler London has become one of the UK’s best-loved fashion and beauty accessories brands. What began as an initial foray into the accessories market has evolved into an esteemed and trusted name, renowned for stylish, high-quality products that combine timeless design with everyday practicality.
At the heart of the brand is the creation of beautifully crafted pieces that are designed to complement both your wardrobe and your lifestyle.
The Autumn ’26 collection marks a new chapter for every closet, featuring a carefully curated colour palette and the latest fabric combinations that elegantly blend faux suede and vegan leather in warm shades of Chocolate, Fudge, Black, and Olive. The collection offers a more relaxed alternative to the highly successful Kensington range.
Additionally, and not to be overlooked, is Alice Wheeler London’s core range of staple designs. These dependable selections span an extensive array of fashion and beauty accessories, serving as a one-stop destination for retailers.
For Autumn 2026, Alice Wheeler London has launched a new trade website, created to give customers clearer visibility of live stock availability, access to the Alice Wheeler image bank for all marketing needs, and the opportunity to place orders using the brand’s latest upload process for convenient top-ups between physical sales appointments.
The new platform also offers a range of additional features designed to make ordering easier and more efficient. For further details, contact the team at orders@fmgsales.co.uk, and they will be more than happy to guide you through the setup process.
In addition, the office and foyer are currently undergoing refurbishment that includes a showoom which will become a year-round destination for buyers wishing to review Alice Wheeler London designs outside seasonal trade shows.





















