With a multitude of brand-new products, a visit to Joe Davies is an Autumn Fair highlight
Stand: 7 C30/E31
Joe Davies has specialised in servicing the independent retailer for more than 100 years and has one of the largest collections of gifts in the industry. The company will be showcasing its popular brands such as Equilibrium, Sugarlane, and snoozies! along with many more ranges.
Sugarlane is launching a gorgeous collection of Autumn/Winter clothing, which features a rich colour palette of sapphires, rubies, and emerald green, and an abundance of fashionable prints. In addition, the brand is introducing a new category of knitwear for the season. Everything is designed in the UK, so it’s exclusive and unique to Joe Davies and, more importantly, has been designed with the planet in mind.
Equilibrium continues to be one of the UK’s hottest jewellery brands. ‘Bobbles’ or ‘bubbles’ are bang on trend right now and the new contemporary Equilibrium Bubble Collection showcases this look perfectly. Stylish necklaces, bracelets and earrings with fixed ‘bubbles’ give a really modern expression to a look that is fresh on the scene.
And after the gold rush, silver is back to take over jewellery boxes with a vengeance, and this attractive silver-plated collection looks stunning as it rocks this great new look. For those who love gold jewellery, all is not lost, as there are a number of gold-plated and two-tone pieces in the collection which add a touch of added glamour.
Another new range from Equilib rium, designed with the minimalist fashionista in mind, is the fresh Pure Elegance Collection, which embraces a quieter air of opulence. Delicate stone accented necklaces, earrings and bracelets – plated in real silver and gold – make the perfect finishing touch to any outfit. Dainty doesn’t have to be boring; this understated new collection is feminine, sweet and just that little bit different!
Men are notoriously difficult to buy for but the Equilibrium for men collection can solve this problem in an instant. Gift-boxed men’s scarves are always a popular choice for the second half of the year, and launching at the show will be luxurious ‘cashmere feel’ designs. Plus, there will be new men’s gloves, scarf and glove sets, and bamboo socks including some fun Christmas designs. All these gifts are great quality at very affordable prices. What’s more, they come complete with signature Equilibrium for men gift box packaging, making them easy to wrap and ideal to give as a gift.
Sentiment continues to be a huge seller for the gift industry, as it’s great to give as a gift and show that you care. With this in mind, the new Heartfelt angels is a collection of pretty angel figurines where sentiment is at the heart of this lovely range. The love between friends and family is shown in the heartfelt messages engraved onto a metallic painted heart held in the arms of the angels, making them perfect gifts for loved ones. Painted in subtle colours of cream and a metallic champagne gold, these celestial figurines offer thoughtful messages for Mum, Nan, Auntie, Sister and Best Friends, and will sit with any home décor.
Also important for second half sales is anything Christmas! Gingerbread men have always been popular as a sweet treat for the festive period, and Joe Davies has developed a collection of festive gingerbread characters designed to resemble homemade gingerbread men. These delectable looking Christmas decorations are made from felt and fabric. The men are dressed in sweet red santa hats, scarves or a red bow tie; and the girls are dressed in pretty red gingham dresses with either a red santa hat or a red bow and festive flower on their heads. They come in various sizes of standing, sitting with dangling legs, or hanging decorations, making them a real statement in the home or on the Christmas tree. There is even the added touch of swirly ribbon icing on the arms to give them that homemade look.
Joe Davies is well known in the industry for its ‘little and often’ ordering quantities, which enables customers to order a very small quantity of each item selected, each time they order – therefore allowing a wider selection of products without breaking the bank! What’s more, the company’s minimum order value is just £100 for carriage-paid orders, enabling customers to place small orders more frequently.