It’s that time again: the advent calendars are on the wall, snow might be on its way, and the Best Christmas Display competition organised annually by the British Independent Retailers Association (Bira) has started!

Show Bira your most festive, personal and fun Christmas window displays, and you could win £500 of Bira Direct credit or £205 towards Bira membership (to be used for one year’s membership for new members, or £205 off your next year’s renewal).

The winner will be decided by public vote on Bira’s Facebook and Instagram pages. So make sure you follow Bira on Facebook and/or Instagram and tag Bira in your entry using the hashtag #BiraXmasComp before Monday December 19.

You can alsoto enter by email: send a high-quality picture of your Christmas display to under the subject line ‘Bira Christmas Display Competition” before Monday December 19.

Bira will select the 10 best shop windows and post them on Facebook and Instagram. The shortlisted entries of 10 businesses will then be put to a public vote via Bira Facebook and Instagram accounts on December 20. 


The winners will be announced on the news section of Bira’s website and on its social media accounts on Friday December 23.

Bira CEO Andrew Goodacre said: “We are pleased that once again we are able to launch this competition for our independent stores, to be able to showcase the hard work they put into making their windows as festive as possible. We know how many hours so many of them pour into creating them, and making them so different each year, so we are looking forward to seeing this year’s entries once again.”

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