Blade & Rose marketing and sales consultant Helen Cottrill says: “Home & Gift is the perfect time for us to launch our new collections. With stock due in early August, we can ship it shortly after the show has ended, refreshing retail displays for the busy summer months. We also get to see a lot of independent retailers at the show, which is key to our success.”
The company will be showcasing five brand-new collections: Bella The Horse, Wild Woodland, Stella the Hen, Layla the Parrot, and To The Moon and Back. Its design team has spent time looking at colour trends and what’s hot in children’s room decor and play, and has combined these with the brand’s unique styling.
“The level of detail on this new collection needs to be seen,” Helen comments. “We have added so many embellishments, in the form of embroidery, little ears and tactile materials. Each collection consists of our three best-selling formats, which are our original leggings (which we still retail for £10), a top and socks.
She adds: “Following on from the success of our initial Peter Rabbit collection, which won the Branded Gift category of the 2022 Gift of the Year Awards, two new collections have been added for the summer.”
There’s a vibrant collection called Bright Ideas with primary stripes co-ordinating with blocks of red, embroidered radish leaves, and a fluffy Peter Rabbit on the leggings. To contrast, the Grow Your Own collection features gorgeous soft blue/green hues with autumn leaves and vegetable details on the leggings and soft fluffy textured detail on both the top and the leggings – perfect for the change of season as we head into autumn.
Blade & Rose’s key objective in 2023 is to expand its presence on the high street through independents, and in garden centres. Helen explains: “The product works so well in both these environments. We have some absolutely gorgeous indie boutique stockists who confirm that the brand sells through consistently for them, all year round.
“It’s the perfect gift for baby showers, gender reveals, births, christenings, Christmas and birthdays from 0 to six years. The brand also works really well as a tourist gift or sometimes as a practical requirement due to the unpredictable British weather. How many times do you need to buy a warm extra layer on a day out?!”
She continues: “Blade & Rose’s long-term plan is to expand into more overseas markets. Though we are looking to increase our presence across the UK, our product also has appeal around the world, with us already seeing good sales in Australia, the USA, Asia and Europe via our own ecommerce site.
“The ultimate goal would be to open the brand up to a much larger audience via global retail. As with most products, consumers need to touch and feel to appreciate the quality and design. We have a very high repeat purchase rate and receive many good reviews; we’re proud to have a 4.8 rating on Trustpilot. We’re also working on some new licensed products, which we will reveal in due course, and we’re very excited about them!”
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