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Elmer remains one of the most iconic and widely read children’s books of all time. Written and illustrated by David McKee, it has sold over 10 million copies worldwide since it was published by Andersen Press in 1989.

The colourful patchwork elephant who champions individuality, creativity, and joy, is about to bring even more fun and enjoyment thanks to Andersen Press’ licensing deal with The Puppet Company, which sees new Elmer Puppets launch at Home & Gift.

Speaking on behalf of Andersen Press, PR and brand director Paul Black says: “Elmer is a symbol of inclusivity and friendship – themes from David McKee’s books that have resonated with millions of children around the world. The team at The Puppet Company really understand this and share the same ethos and values. They are the perfect licensing partner to bring Elmer to a new audience of children and adults alike. We can’t wait to see what adventures Elmer goes on.”

The Puppet Company at Home and Gift 2023

Now in its 22nd year, The Puppet Company is a key player in the gift and toy world. Its Elmer puppets encourage speech and language development in young children, inspire children to embrace the wonder of the world we live in, and have been designed to be especially accessible and affordable.

Delhi Fair 2024

The Elmer My First Puppet is suitable from birth, made from soft materials, and has embroidered eyes – all tested to the highest possible standards. The supplier has also created a stand-alone Finger Puppet Elmer, so you can carry him with you wherever you go, as part of its commitment to fun and learning through play.

This is the first licensing deal that The Puppet Company has taken (with more exciting announcements to follow), and the company is thrilled to have started with such a favourite.

Director and co-founder Sue Lockey says: “We’re delighted to have brought the most-loved Elmer character to life, and to continue sharing the magic and power of puppets. As an ex-teacher, I know first-hand the importance of sharing stories such as Elmer’s and celebrating each child’s individual character and differences. We hope to continue inspiring future generations by bringing this most wonderful character to life.”

Call: 01462 446040

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