The Home & Gift Association (formerly known as The Giftware Association) has named Mystery Guides as the winner of the People’s Choice Award for Gift of the Year 2026, following a public vote.
The award was presented yesterday (July 19) at The Sundowners event after the first day of trading at Home & Gift Buyers’ Festival in Harrogate.
The People’s Choice Award gives consumers, retailers, industry professionals, and gift-lovers the opportunity to have their say, celebrating the shortlisted products that captured the hearts and imaginations of the public.
After securing 60% of the public vote, Mystery Guides by Mystery Guides emerged as the clear favourite, demonstrating the strong appeal of its innovative and engaging product.
Chris Workman, head of operations and events at the Home & Gift Association, said: “The People’s Choice Award is always a special moment because it reflects the voice of the public. Congratulations to Mystery Guides on this fantastic achievement. Their product clearly resonated with consumers and voters, and we’re thrilled to see them recognised with this award.”
Organised by the Home & Gift Association, The Gift of the Year Awards celebrate the very best products from across the home and gift industry. The People’s Choice Award sits outside the judged categories, providing an opportunity for the general public and end-consumers to champion the products that stand out to them most.
Chris added: “The Home & Gift Association would like to thank everyone who took part in the voting and helped make this year’s People’s Choice Award another fantastic celebration of creativity, innovation, and excellence within the gift industry.”
www.mysteryguides.co.uk/collections/upsell-collection
