Spring Fair, which returns to the NEC Birmingham from February 4 to February 7, has announced 12 new winners of Theo Paphitis’ #SBS Small Business Sunday initiative.

Each will each receive a free stand space to showcase their designs in the #SBS Village in Hall 4. Theo will also visit the show and will take to the Inspiring Retail Stage on February 6.

Since 2018, the retail entrepreneur (best known for his appearances on the BBC business programme Dragons’ Den) and #SBS Small Business Sunday creator has joined forces with Spring Fair and Autumn Fair to support start-up businesses.

Theo said: “The #SBS and Spring Fair partnership has gone from strength to strength, and I’m delighted to have had nearly 50 businesses receive a free stand at Spring or Autumn Fair over the last few years. That’s a lot of support for some brilliant SMEs. Spring Fair 2024 will once again be a staple part of my diary, and I will be sharing my thoughts on the opportunities and challenges of 2024 for retailers, and of course, visiting the #SBS Village on the day.”

He added: “Spring Fair is bursting at the seams with fantastic businesses, ideas and entrepreneurs, and one of the things I’m looking forward to most at Spring Fair 2024 is experiencing the infectious passion that will be brimming throughout the exhibition.”

Exclusively Show 2024

The 12 winners are:
Raven Botanicals luxury skincare
Bobbi London luxury corporate bags, travel accessories and tech products
The Aromatary luxury home fragrance
Libra Fine Arts hand-drawn artwork and gifts
Sally Tettersell Designs homewares and gifts
Bare Kind bamboo animal socks for adults and children.
Gummee limited teething solutions for babies
Ducky Zebra sustainable childrenswear
Teddo Play play-based children’s learning resources
S’more’a’licious luxurious S’mores Kits (handcrafted gourmet marshmallows and freshly whipped marshmallow fluff)
Composty eco-friendly cleaning products
Charlie & co dog accessories

Spring Fair event director Soraya Gadelrab said: “Following its fantastic reception at the last show, the #SBS Village is back for 2024. We know how much buyers love to discover newness, and our partnership with #SBS not only enables us to support brilliant up and coming SMEs but also offers buyers access to these wonderful new businesses.”


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