Bookspeed Taylor Swift

Books wholesaler Bookspeed is helping customers prepare for the cultural event of the summer with a new Taylor Swift book collection. 

Retail customers can browse this new collection for the latest Taylor Swift books to appeal to concertgoers when the superstar’s Eras tour hits the UK this summer. 

The collection also features new and bestselling books and journals on Swiftie-inspired themes. Books selected come at a range of accessible price points, providing retailers with lots of inspiration for displays to tie in with the event. 

“Taylor Swift’s Eras tour is set to be the cultural event of the summer and will be influencing tastes and shopping habits all year”

Bookspeed senior key account manager Jen Wallace

Taylor Swift will be performing sell-out stadium shows in four UK cities this summer, attracting an influx of visitors to the UK. The tour is estimated to have generated approximately $5 billion for the US economy last year and is expected to boost consumer spending in the UK.

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Bookspeed senior key account manager Jen Wallace, who curated the collection, said: “Taylor Swift’s Eras tour is set to be the cultural event of the summer and will be influencing tastes and shopping habits all year. We wanted to make it easy for gift retailers to identify and access books to complement their ranges and acknowledge the occasion, so they don’t miss out on sales this summer.”

Bookspeed curates, sources, and supplies book ranges for gift retailers of all types and sizes, including high street chains, ecommerce retailers and independent boutiques. 

You can browse the new Taylor Swift collection at: https://www.bookspeed.com/collections/products-by-collection/swifties

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