Glee Event

As the garden retail sector gears up for a new September edition of Glee – including a half-century celebration for the exhibition – the organisers have confirmed that online registration is live.

Buyers, buying teams and retail owners can now start planning their time at the show, including finding out more about the 100-plus new brands already signed up to exhibit, as well as the wealth of bellwether companies that exhibit at Glee each year. 

With more than 400 exhibitors set to participate, Glee is a great place to see new product development and best-selling lines, while gaining insight into consumer trends that will drive sales in garden centres throughout the coming season.

“Glee’s role has always been to facilitate the growth of garden retail and this year will be no different”

Glee event director Matthew Mein

This year, as Glee reflects on its 50-year history, a greater focus will be placed on nurturing newness in garden retail. Throughout the exhibition, a light will be shone on emerging brands, new product solutions, and wider market changes. These include changing consumer demographics, environmental factors, and lifestyle shifts that are forecast to set the pace and direction of change as we enter the next 50 years of Glee.

Exclusively Show 2024

Glee event director Matthew Mein said: “Glee’s role has always been to facilitate the growth of garden retail and this year will be no different. Throughout the show’s three days we will be celebrating the many ways that suppliers, manufacturers and retailers work to educate and inspire shoppers, with a special focus on the latest innovation and insight that is driving change and helping to set garden retail apart as a thriving and futureproofed industry.”

Glee takes place from September 10 to September 12 at the NEC in Birmingham. To register your attendance, visit

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