Rex London at Spring Fair

Hall 4, Stand H60-J61

Since 1981, Rex London’s illustrators and buyers have delighted in designing, creating and searching for the perfect items for your store, from timeless toys and nostalgic novelties to on-trend home decor and garden gifts.

The company sells a bright and eclectic range, making it easy for your customers to find that perfect gift, whatever the occasion. It brings a large and diverse range of products to market every year, to keep shoppers coming back for all those special milestones and events, from Christmas and birthdays to first homes, new babies, and anniversaries.

Rex London has been trading successfully for 44 years. It is completely customer-focused in what it buys, with everything conceived, designed and sourced from its London headquarters. This strategy has helped it grow from strength to strength across the decades, recently closing out a successful 2024 with the UK wholesale business in particular enjoying another good year. Customers – old and new – are responding to the efforts of the in-house design and buying teams which consistently work hard to grow the product offering, with plenty more to come in 2025 and beyond.

The company says this customer-centric approach is just one of the factors that sets it apart from other gift suppliers. For example, it recently released a wooden farm playset following customer feedback and requests for a farm toy. It has a gift for quite literally every occasion and every person (even the ones who are seemingly impossible to buy for!). All items carry Rex London’s distinctive designs and colour palettes, which are carefully curated by the in-house creative teams. 

The supplier is committed to making its products as accessible as possible, especially for smaller independent stockists, with no minimum order and carriage paid at £250. Everything on its trade website is in stock and ready to dispatch.

New products and designs are added nearly every week, rather than releasing large collections or working seasonally. This flexible, proactive approach means stockists are able to regularly refresh their stores with something brand new, or top up bestselling design stories with additional lines.

With a wealth of experience and instinct (many members of the senior team have been part of the organisation since its early beginnings), Rex London will continue to bring exciting new products to market, honouring its established, distinct style while reflecting current consumer trends.

To see what’s in store, you can explore Rex London’s bestsellers and new collections at Spring Fair. The team is really looking forward to connecting with customers in 2025. 

Call: 020 8746 1700
Email: info@rexlondon.com
Visit: rexlondontrade.com

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