Stand: Hall 4, Stand H60-J61
Bring joy to your store with traditional toys, nostalgic novelties, quirky gifts, stylish home décor, and everyday essentials from Rex B2B
Since 1981, the illustrators and buyers of Rex B2B (formerly Rex London Trade) have delighted in designing, creating, and searching for the perfect items for your shop, from timeless toys and nostalgic novelties to home décor and garden gifts.
The company offers a bright and eclectic range of gifts and homeware, making it easy for your customers to find that perfect present, whatever the occasion. Each year, Rex B2B brings a large and diverse selection to market – to help keep shoppers coming back for those special milestones and events – from Christmas and birthdays to first homes, new babies, and anniversaries.
Now celebrating 44 years of successful trading, Rex B2B remains completely customer-focused with all products conceived, designed, and sourced from its London headquarters.
This strategy has helped it grow from strength to strength across the decades, recently closing out a successful 2025 with the UK wholesale business, in particular, enjoying another exceptional year.
Customers – old and new – are responding positively to the efforts of the in-house design and buying teams, which consistently work hard to expand the offering – with plenty more still to come in 2026 and beyond.
This customer-centric approach is just one of the factors that sets Rex B2B apart from many other gift suppliers. For example, the company is pleased to have reintroduced its highly-requested collection of plasters in a tin collection, featuring eight bright and bold designs.
Rex B2B offers a broad range, with gifts for quite literally every occasion and every person (even those who are notoriously impossible to buy for!). From on-trend homeware and garden gifts to classic toys and unusual gifts, each item features distinctive designs and colour palettes curated by the creative team behind Rex B2B.
Committed to making all its products as accessible as possible, especially for smaller, independent stockists, Rex B2B has no minimum order value, with carriage paid at £250. All items shown on its trade website are in stock and ready to dispatch.
Rather than releasing large collections or working seasonally, new products and designs are introduced almost every week.This flexible approach allows stockists to refresh their stores regularly with something brand new, or top up bestselling design stories with additional lines.
With a wealth of experience and instinct – many senior team members have been with the organisation since its early days – Rex B2B continues to honour its established, distinct style while reflecting current consumer trends.
To see what’s in store, explore Rex B2B’s bestsellers and new collections at Spring Fair. Whether online or in person, the Rex B2B team is really looking forward to connecting with customers in 2026.
Call: 020 8746 1700
Email: info@rexlondon.com
Visit: www.rexlondontrade.com
