The Hong Kong Trade Development Council (HKTDC) launched its diverse lineup of five lifestyle exhibitions yesterday (April 27), with the Hong Kong Gifts & Premium Fair, Home InStyle, and Fashion InStyle opening at the Hong Kong Convention and Exhibition Centre (HKCEC), and the Hong Kong International Printing & Packaging Fair and DeLuxe PrintPack Hong Kong starting at AsiaWorld-Expo.
HKTDC deputy executive director Sophia Chong said: “Hong Kong’s exports of gifts, home products, fashion items and packaging solutions are increasingly targeting the mid-to-high-end market, transitioning from original equipment manufacturing to original design. The HKTDC remains committed to supporting exhibitors’ needs to help them upgrade and transform their businesses, while enhancing the overall quality of our exhibitions to provide a premier platform for cultural and creative design that can reinforce Hong Kong’s position as a leading regional creative hub. This year’s lifestyle fairs are being held together in late April to offer buyers a one-stop, diverse sourcing experience, helping industry players explore cross-sector and cross-disciplinary business opportunities and creating synergies.”
“Hong Kong’s exports of gifts, home products, fashion items and packaging solutions are increasingly targeting the mid-to-high-end market, transitioning from original equipment manufacturing to original design”
The 2025 lifestyle fairs and conferences have attracted some 6,000 exhibitors from more than 30 countries and regions including Mainland China and Hong Kong, as well as Australia, Japan, Korea, Malaysia and Thailand from the Asia-Pacific region, and Italy, Spain, Switzerland and the US from the European and North American regions.
The Hong Kong Gifts & Premium Fair marks its 40th edition in 2025 with the theme ‘Celebrating Four Decades of Wonder,’ showcasing products that blend functionality with creative design.
This year, some exhibitors are tapping into the popular blind box trend. The Jiangxi Province Jingdezhen Pavilion introduces ceramic works that use the blind box model to nurture the next generation of designers and artisans. Hong Kong exhibitor Soap Studio Company Limited showcases blind boxes featuring the popular Japanese character SHO-CHAN and Disney’s Toy Story character Aliens (Booth: HKCEC 1C-E03). Another Hong Kong exhibitor, Star Industrial Co Ltd, presents blind boxes from its Red A brand (Booth: HKCEC 1C-G03).
To showcase Hong Kong’s original design talent to the world, 65 award-winning works from the Hong Kong Smart Design Awards 2025, organised by the Hong Kong Exporters’ Association, are on display at the Gifts & Premium Fair (Booth: HKCEC 5C-C02). In addition, Wei Yit Vacuum Flask Manufactory Ltd, a Hong Kong-based company with 85 years of heritage, is leveraging the fair to expand its flagship Camel-brand glass flasks into overseas markets (Booth: HKCEC 1C-E02).
The events include approximately 60 thematic seminars, buyer forums, product promotion and launch events, and fashion parades, covering market analysis, cultural creative design, smart industry developments, the silver economy, health and wellness, and sustainability.
At Hong Kong Gifts & Premium Fair and Home InStyle, speakers will share insights on sustainable consumption trends in the gift and houseware markets and address issues such as how SMEs can navigate the European Union’s latest Packaging and Packaging Waste Regulation (PPWR).
Speakers include Steven Baumgaertner, chairman of the European Associations Cooperation, Steven Choi, chief operating officer of the Green Council, and representatives from the Gold Award winner of the 4th Asia Exhibition of Innovations and Inventions (AEII), the Hong Kong Accreditation Service of the Innovation and Technology Commission, and TÜV Rheinland.
The HKTDC continues to employ its EXHIBITION+ online-offline integrated model for the fairs, allowing exhibitors to leverage the AI-powered Click2Match business matching platform, hktdc.com sourcing platform, and the Intelligence Hub to extend physical exhibition interactions on online platforms. Buyers can use the Scan2Match function in the HKTDC Marketplace App to scan exhibitor and product showcase QR codes, record favourite exhibitors, browse product information and make enquiries, allowing discussions to continue online during and after the exhibition.
https://www.hktdc.com/event/hkgiftspremiumfair/en
