Following the success of Glee 2024, the garden and outdoor living trade show is riding high. Now, as excitement builds for the 2025 edition – which takes place at the NEC in Birmingham from September 16 to September 18 – the show organisers have confirmed that an unprecedented wave of fresh talent will be taking to the halls.
Glee event director Matthew Mein said: “One of Glee’s greatest strengths has always been its ability to showcase newness. Garden retailers are increasingly looking for ways to differentiate from the high street and offer something truly unique to their customers. That starts by sourcing fresh, exciting products that give people a reason to keep coming back. Every new brand at Glee represents an opportunity to spark that journey of discovery for both the buyer and the end customer.
“One of Glee’s greatest strengths has always been its ability to showcase newness. Garden retailers are increasingly looking for ways to differentiate from the high street and offer something truly unique to their customers”
“It’s also fantastic to see so many well-known names returning to Glee this year. There’s been a real shift in sentiment as the industry noise around Glee’s value grows louder with each edition. For many, the fear of missing out has become too big to ignore, and our growing exhibitor base is testament to that.”
New names
A raft of new brands have already signed up, including many that have never exhibited at any trade event before. This injection of fresh ideas, innovations and creativity means buyers will have even more choice and inspiration.
Among those confirmed are:A Little Bird Company, Biolan Oy, Buzz Into Beekeeping, Coffee King, Donkey Works, Einhell UK, FENTO Knee Protection, Grow-Genius, Hoppy Pets, Inspirational Gifting, James C Brett, John Cotton Group, Kefi Textiles, Kirsty Todd Illustration, Long Clawson Dairy, Mediterranean Pottery, Nisa Retail, Paper High, Smoked Bishop, Sowvital, Spike Innovations, The Amazing Chocolate Workshop, The Evergreen Agency, The Happy Garden, Twisted Vanilla, Visions Innovation Co., Welford Trading Inc, and Yolo Inc 1.
Welcome back!
Alongside the newcomers, Glee will also see a raft of returning names, some for the first time in several years. These include a wide spectrum of suppliers from garden care and machinery to outdoor leisure, gifts, seeds, and retail solutions.
Returning brands include Andermatt, Anglo Eastern Trading, EP Barrus, Handy Distribution, Gorse Lodge, Kings Seeds, Leisure Grow, Monty Miracle, NedFox, SBM Life Science, Sincere UK, Sound Leisure, The Helping Hand Company and Thompson and Morgan.
To find out more about all of these brands – plus many more confirmed for Glee 2025 – visit the exhibitor area at www.gleebirmingham.com
