Spring Fair returns to the NEC in Birmingham from February 1 to February 4, and registration is now officially open for buyers.
The 2026 edition marks a new era for the event, featuring an expanded footprint, a re-energised visitor experience, and a bold new programme of content, networking, and design-led innovation.
Billed as the largest global showcase for gift, home, and fashion brands, Spring Fair will host over 1,200 exhibitors, with 38% of products exclusive to the show. Buyers can explore more than one million products across curated destinations.
Returning signature destinations include Gift, Home, Living & Décor, The Summer House Edit, Christmas, Festive & Floral, Greetings, Party & Celebration, Beauty & Wellbeing, Fashion, and Everyday, alongside exciting new Fashion and Design sectors.
Thousands of leading brands have already confirmed their attendance, including Coach House, My Gifts Trade, Candlelight, Louise Tiler, Gift Republic, Bedeck, Brainbox Candy, Rex B2B, Chalk, Powder Design, Hill Interiors, Bloomingville, Talking Tables, Nordic Style, Ulster Weavers, Joe Davies, Keel Toys, and Ty UK.
A major highlight is Fashion at Spring Fair: a new destination bringing apparel, accessories, and jewellery under one roof. This new hub responds directly to buyer demand for a fashion-first showcase.
Confirmed exhibitors include Urban Bliss, Lighthouse Clothing, Nina Murati, Isle & Stars, Luella, Girl in Mind, and Rock Luggage, alongside jewellery and accessories brands Scream Pretty, Bill Skinner, Ayala Bar, Yoshi, and Eloise London. The New Business Pavilion will also spotlight up-and-coming names such as Nudie Jewellery, Artemis Muse, and Livia Betancourt.
Spring Fair continues to champion innovation and emerging talent through its New Business Pavilions, #SBS Village in partnership with Theo Paphitis, and the Gift of the Year Showcase, giving buyers direct access to the next generation of design-led makers and creators. The Cardgains Village and GCA Debut Pavilion will once again unite established publishers and new voices from across the greetings and stationery sectors.
Registration is now open at https://www.springfair.com/visitor-registration
Visit www.springfair.com for more information.
