Stand: Hall 5, Stand H20-J21
At Spring Fair, Keel Toys will offer retailers a first look at more than 100 new lines, blending creativity, eco-conscious materials, and contemporary appeal
As a retailer, your shelves tell a story. When bestsellers are out of stock, it’s more than a missed sale – you lose repeat customers, impulse buys, and the quiet confidence that your supply chain has your back.
That’s where Keel Toys comes in. The company designs soft toys that customers fall in love with, while giving retailers something even more valuable: dependable stock, competitive pricing, and a trusted and growing sustainability message through its Keeleco collection.
Keel Toys helps you fill your shelves with products that don’t just look good but feel good to sell – ranges that turn browsers into buyers. And if one item is out of stock? There’s always something else ready to take its place and fly off the shelves.
At Spring Fair, Keel Toys is giving retailers an exclusive opportunity to preview and order more than 100 brand-new lines for 2026. Highlights include the evolved Keeleco Wildlife, Farm, Sealife, and Dinosaur collections.
Since launching this range – made from plastic bottles – five years ago, the company has recycled over one billion water bottles in the manufacture of this remarkable collection. Each item has been reimagined using the finest, softest recycled fabrics, with embroidered detailing and an FSC-certified iconic logo tag.
Keeleco Seasonal
Discover new seasonal ranges that highlight cutting-edge fabric innovation. Featuring deluxe soft eco-friendly fabrics, festive huskies, gingerbread men, and plush Christmas trees are simply irresistible. Add whimsical charm with cosy Christmas-themed characters sitting on their own individual mini sofas, or bring spooky fun with Halloween-themed scented bakery items, bats, and the cutest mini ghosts.
Keeleco Enchanted World
Keel Toys is also thrilled to unveil what it believes to be its most beautiful collection to date: Keeleco Enchanted World. Crafted from what the company describes as the most luxurious eco-polyester ever seen on a soft toy, these designs have to be hugged and felt to be believed. The collection features 12 captivating animal friends – from tigers and snow leopards to foxes and Highland cows – and also includes a bag charm version.
Keeleco Greenhouse
Keeleco Greenhouse is a range of 12 botanical designs made from the softest velvet fabrics. Each piece is more vibrant than the last, from snowdrops and pansies to succulents and cherry blossoms. Even the most unsuccessful gardener can keep this collection in bloom all year round!
Keeleco Bag Charms
Keeleco Bag Charms offers one of the most comprehensive collections of bag charms on the market. From Keeleco Sealife and Wildlife to Food and Plants, these mini masterpieces include an exclusive Keel Toys logo spinner. Paired with the specially designed display spinner stand, they’re guaranteed to steal the spotlight in any store.
Open for business: all day, every day
Keel Toys’ recently launched ecommerce platform puts everything you need at your fingertips, anytime, anywhere, 24/7. Access real-time stock availability, full order and invoicing history, downloadable product assets, and smart search tools – all designed to make sourcing simple, fast, and stress-free. Because when your ordering system runs as smoothly as your shop floor, your business moves with ease.
Visit the Keel Toys stand to see the full product range and discover what’s possible when your shelves are supported by a supplier that’s ready, responsive, and built around how your business works. The team will be ready to welcome you and help create the perfect start to 2026.
Call: 01233 506363
Email: sales@keeltoys.com
Visit: www.keeltoys.com
