Stand: Hall 4, Stand G80
The Wheat Bag Company managing director Sally Moore reflects on early highlights of 2026, including a successful Top Drawer S/S, new product launches, and award recognition
2026 has got off to a busy and very successful start for The Wheat Bag Company. We began the year by exhibiting at Top Drawer S/S at Olympia in London, where we spent three fantastic days showcasing our new products.
The show was extremely successful for us, with a high volume of orders placed. Many new customers were introduced to the brand, and we generated a wealth of promising new leads. We were truly overwhelmed by the positive response and enthusiasm for our products.
Alongside the show, we’ve been busy with product development, creating exciting new designs for the coming season. These have already been very well received by our customers.
We’re particularly proud to introduce our new range of luxury faux fur microwaveable wheat bags, available in a selection of beautiful designs and colours. Exceptionally soft and indulgent, they’re perfect for soothing aches and pains, keeping warm, and adding a touch of style and comfort to everyday life.
Our microwavable plush Beddy Buddies continue to be incredibly popular, with an overwhelming response from both existing and new stockists. We’re also delighted to have been shortlisted in the Health & Wellbeing and Accessible Gifts category of the Gift of the Year 2026 Awards with our Highland Cow Beddy Buddy, which has been a standout favourite.
The range currently includes eight designs, and we’re already working on expanding the collection, with more characters set to come. And we’re thrilled that our Microwavable Neck and Shoulder Wrap has been shortlisted in the same category.
We’re now focusing on our next major trade show: Spring Fair at the NEC in Birmingham from February 1 to February 4. This is the busiest and most important trade show of the year for us, where we will be showcasing even more new products and designs, while welcoming many new stockists to the brand.
We’re looking forward to a busy and exciting year ahead, and will be launching more new products throughout 2026.
Call: 01747 840499
Email: sales@thewheatbagcompany.co.uk
Visit: www.thewheatbagcompany.co.uk
