Warner Bros. Global Experiences has announced it will open the first Harry Potter UK flagship store, on Oxford Street in London, in autumn 2026.
Spanning 21,000sq ft across two floors at The Ribbon (134-140 Oxford Street), the store will serve as the UK’s only official Harry Potter retail destination, alongside the Harry Potter Shop at King’s Cross.
Designs are underway to transform the interior of the building into a wizarding emporium celebrating the beloved locations featured in the books and films. With photo opportunities, interactives, and exclusive merchandise, it will be a ‘must see’ destination for fans and visitors to the capital.
The opening represents a significant addition to Oxford Street’s evolving retail mix and underscores the continued growth of IP-led, destination-driven flagship formats in prime city locations.
Karl Durrant, WB’s SVP Worldwide Retail, said: “Harry Potter is deeply rooted in British storytelling, and this will give fans an exciting new way to experience this magical world in the city that features so prominently in the stories. Offering a completely new retail experience for Harry Potter fans which will delight and entertain, it’s going to be very special.”
The new shop will join the collection of Harry Potter experiences owned and operated by Warner Bros. in London including Warner Bros. Studio Tour London – The Making of Harry Potter, and the Harry Potter Shop at King’s Cross.
