French retail giant Carrefour will join licensees Jazwares and Sun City for an exclusive keynote panel, entitled ‘The Power of Partnership in European Retail’, at Brand Licensing Europe (BLE), which takes place from October 6-8 at ExCeL London.
Attendees will hear Carrefour’s Director of Toys & Leisure Group Marianne Lesimple reveal the retailer’s approach to licensing partnerships, retail strategy innovation and its framework for selecting and executing high-impact brand collaborations.
Marianne will then be joined by Vincent Vandamme, Head of French Office at Jazwares, and Sun City’s Chief Operating Officer Emmanuel Assouline for a panel discussion exploring the trio’s recent Pokémon collaboration.
Topics will include how the partnership came to life, the strategic decisions that shaped it, and the plans for its activation across Europe, before concluding with an open audience Q&A.
The panel will be moderated by Matthieu Battini, EMEA Sales Director of Brand Licensing Europe. The session will take place on October 6 at 11.30am on the License Global Main Stage on the Brand Licensing Europe show floor.
Ella Haynes, Event Director at Global Licensing Group, which includes the trade shows Brand Licensing Europe and Licensing Expo, said: “We’re beyond excited to bring together three major players in brand licensing – retailer Carrefour and licensees Jazwares and Sun City – for the first time at Brand Licensing Europe.
“The audience will hear why Jazwares, Sun City and Carrefour were such a perfect match for this Pokémon collaboration, get a behind-the-scenes look at the journey from concept to execution and leave armed with valuable lessons on leveraging collaboration to drive success in the licensing industry.”
