Stand: Hall 5, Stand A14-B15
For more than three decades, Warmies has blended warmth, scent, weight, and design to deliver comfort that goes beyond plush toys – bringing emotional connection, wellbeing, and timeless charm to millions of homes worldwide
For more than 30 years, Warmies has quietly redefined what comfort means. As a global name in heatable soft toys and wellness products, the brand has built its reputation on one simple idea: comfort should be felt, not just seen. By combining soothing warmth, gentle weight, calming scent, and irresistibly soft designs, Warmies has become a trusted presence in homes across the world.
From its early beginnings as a pioneer of microwaveable heat packs in Europe, Warmies has grown into a truly international brand, now sold in more than 30 countries and found in millions of homes.
While the retail landscape has shifted dramatically over the decades, Warmies has continued to evolve – updating product ranges, aesthetics, and formats – while remaining rooted in its original purpose: delivering meaningful comfort for everyday life.
Designed for wellbeing
Warmies products are more than plush toys. Every item is carefully designed with wellbeing in mind, offering practical benefits alongside emotional reassurance. Heatable plush provides gentle warmth to alleviate stress and anxiety, encourage restful sleep, and create a sense of safety and relaxation. Cooling functionality offers relief during warmer months, while the signature lavender scent is known for its calming properties.
The reassuring weight of each product is equally intentional, helping users feel grounded and relaxed. This multi-sensory approach has made Warmies a trusted companion for children, adults, and everyone in between. From bedtime rituals and moments of self-care to thoughtful gifting, the brand has carved out a space that goes far beyond novelty.
That emotional connection is evident in customer feedback. The word “love” appears again and again in reviews, reinforcing that Warmies products are often experienced as companions rather than objects. The brand’s long-standing message, “Feel the Love”, reflects a genuine bond that customers form with their Warmies over time.
Evolving with the times
While heritage plays an important role in the Warmies story, the brand has never stood still. Recent years have seen a deliberate expansion into trend-led and collectible formats, opening Warmies up to new audiences without alienating loyal customers.
Mini plush toys, bag charms and keyrings have introduced a more playful, accessible way to experience the brand. These smaller formats tap into gifting culture and collectability while maintaining the same attention to detail, quality, and emotional value. Nostalgic favourites such as Bagpuss continue to resonate, proving that timeless design and modern trends can comfortably coexist.
By listening closely to customer feedback and observing wider cultural shifts, Warmies has found ways to remain relevant while staying true to its core identity.
A global brand with a personal touch
Despite its international reach and presence in tens of thousands of stores worldwide, Warmies has retained a distinctly personal feel. The brand places strong emphasis on community, engaging directly with customers through social platforms and brand storytelling. Behind-the-scenes content, product previews, and real-time feedback loops help keep Warmies connected to the people who matter most.
Retail partnerships are equally important. Bespoke CDU display ranges and in-store exclusives allow retail partners to offer something unique, while creating standout moments at point of sale. These carefully curated collections support both independent retailers and larger chains, reinforcing Warmies’ commitment to collaboration and long-term relationships.
Licensing and storytelling
Licensing has become a key pillar of Warmies’ growth, allowing the brand to merge its comforting designs with some of the most beloved characters in popular culture. From nostalgic icons such as Bagpuss, Peter Rabbit, and Miffy to playful favourites including Teletubbies and Teenage Mutant Ninja Turtles, each partnership is chosen with care.
These collaborations are not just about recognition; they are about shared values. Characters that evoke familiarity, warmth, and emotional connection naturally align with the Warmies ethos, creating products that feel both special and comforting.
Looking ahead
As Warmies looks to the future, momentum continues to build. The brand is preparing to launch a wave of new licences and an expanded portfolio of innovative products this year, marking one of its most ambitious development phases to date. These upcoming launches will span multiple categories, blending classic Warmies comfort with fresh design, new formats, and exciting brand partnerships.
Alongside this growth, Warmies remains committed to quality, safety, and sustainability. Increased UK-based production, reduced environmental impact, and rigorous standards that exceed regulatory requirements all form part of the brand’s long-term vision.
Comfort, reimagined
After more than three decades, Warmies continues to prove that comfort never goes out of style. Whether it’s a familiar plush at the end of a long day, a wellness wrap during a quiet moment of self-care, or a small collectible gifted to someone who needs it most, Warmies delivers more than warmth.
It delivers reassurance, nostalgia, and a feeling of being cared for. And as the brand moves confidently into its next chapter, one thing remains certain: comfort will always be at the heart of everything Warmies creates.
Call: 01933 679 777
Email: sales@warmies.co.uk
Visit: www.warmies.co.uk
