Figured’Art has launched its officially licensed Harry Potter creative craft collection, developed in partnership with Warner Bros. Discovery Global Consumer Products. The new range will be available to UK and Irish retailers from spring, with stock due to arrive at the UK warehouse in late May.
The launch coincides with the celebration of 25 years of Harry Potter, marking a quarter-century since the Wizarding World first captured the imagination of readers around the globe. With its multi-generational fanbase and enduring cultural relevance, the anniversary presents a timely opportunity for retailers to engage both lifelong fans and new audiences through premium, creative products inspired by one of the world’s most beloved franchises.
The collection brings together two of Figured’Art’s most successful formats – Paint by Numbers and Diamond Painting – reimagined with iconic Harry Potter artwork inspired by the Wizarding World. Designed to appeal to both established fans and new crafters, the range offers a relaxing, screen-free creative experience with strong gifting appeal.
The Harry Potter range includes a curated selection of best-loved designs, including Hogwarts Castle, Hogwarts Express, Hedwig, character portraits and classic poster artwork. Products are available in 40 cm x 50 cm formats, supplied rolled or framed, making them suitable for a wide variety of retail environments and price points.
Both formats are supplied as complete, ready-to-use kits, ensuring an easy and satisfying customer experience:
Paint by Numbers kits include pre-printed canvases, vacuum-packed paint pots with no mixing required, and all essential tools.
Diamond Painting kits feature full canvases with square diamonds, clearly labelled bags, and all accessories included.
With continued demand for licensed products and growing consumer interest in mindful hobbies, the Harry Potter creative craft range is well positioned for gift-led retailers, hobby and craft specialists, bookshops and museum stores.
The collection offers strong cross-generational appeal, attracting adults seeking relaxation as well as younger fans discovering creative play through a trusted global franchise.
Call: 0330 6845331
Email: helen.cottrill@figuredart.com
Visit: www.b2b.uk.figuredart.com
