The gift brand Apples to Pears, by Widdop & Co., is celebrating its 20th anniversary with the launch of a new range of Paper Craft Kits and Craft Kits, expanding its offering beyond its well-known ‘Gift in a Tin’ collection.
The Paper Craft Kits introduce build-it-yourself designs that transform flat sheets into detailed 3D models, including animals and fantasy characters. Each kit features precision-cut components and easy-to-follow instructions, making them accessible to a broad age range.
Further extending the range, Apples to Pears will launch a collection of character-based craft kits in Autumn 2026, including its new Fruity Affirmations line, alongside a variety of themed designs such as animals and playful characters.
The expansion reflects growing demand for screen-free activities and experiential gifting, with products designed to encourage creativity while also offering strong display appeal once completed.
With bold designs and charming finishes, every Apples to Pears kit is created to be proudly displayed once complete – extending the enjoyment far beyond the making process.
As the brand enters its next chapter, this new collection reinforces its reputation for delivering innovative gift concepts that inspire creativity and connection.
Call: 0161 688 1226
Email: sales@widdop.co.uk
Visit: www.widdop.co.uk
