Enesco and Newell Brands have been partnering on distribution in the UK since early 2023, with Enesco focusing on the independent channel for all Newell home fragrance brands. This partnership was extended in 2025 when Enesco took responsibility for the same distribution channel in Germany and Austria.
Following the success of this arrangement, Enesco and Newell Brands have entered into an agreement appointing Enesco as the sole distributor of the WoodWick brand in the UK and Ireland. This means that Enesco’s distribution network and dedicated sales team will be combined with the experience, quality and reputation of WoodWick.
Enesco managing director Rob Freestone said: “Both companies believe this agreement will mean WoodWick will be more visible at retail and will ensure that WoodWick retains its position as the premium wooden wick candle on the market. This agreement takes effect immediately, and we look forward to working with customers on this exciting project.”
