The Giftware Association is excited to announce the launch of the longest-running competition in the home and gift industry.

The new website launched this week and is open for entries. The new website enables a more user-friendly experience for entering as well as being a sourcing guide for buyers and retailers as they view the winning products from previous years.

The competition features new categories to move with new trends in the industry. International, Own Label, Tech & Gadgets and the My Gift of All Time categories, will sit alongside the usual categories that have featured over the history of the awards. More information on the new category descriptions are available on the website.

Sarah Ward, CEO of the Giftware Association says: ‘We are incredible excited about this year’s competition and after the year we have had we want it to be the best year yet and really show of the creativity and innovativeness of our industry that has been somewhat suppressed over the last few months. The competition needed to grow and the new website will allow us to develop on new areas of the competition for the benefit of those that enter.’

Chris Workman, PR & Marketing Manager of The GA adds: ‘The new website was much needed in terms of user experience for the entrants’ as well as the judges. The judges will now be able to favourite products directly from the judging process and entrants will be able to upload more images, videos and links to their sites furthering their opportunities with the retailers and buyers that judge the competition.’

giftoftheyear.co.uk