The company announced they are now a year-round gifting partner to Boots with their ‘Never Too Old For’ range
The deal means that Mad Beautyâ€™s innovative bath and body creations, which feature Disney characters, will be a part of the UK retailerâ€™s year-round beauty and gifting collection. It comes after a strong Christmas performance on Mad Beautyâ€™s licensed and new ranges, now found in many flagship stores and online at boots.com.
Managing Director, Trevor Cash says: ‘We have always said that a gift is not just for Christmas and here at Mad HQ we are really excited that our customers will be able to enjoy our fun beauty gifting items all year.’
Even in the toughest of years, Mad have continued have enjoyed huge UK and international expansion and both Disney and Boots have been valued partners in helping drive this growth.