The organisers of Home & Gift and Top Drawer have announced the launch of REVEAL, their trade e-commerce platform
This initiative is designed to complement the existing live show offering. For suppliers, it will be a 24/7 digital shopfront, placing products at eye-level for the UKâ€™s largest network of sought-after buyers. For retailers, it will be a daily dose of product discovery, and a unique opportunity to source, connect and buy, as well as learn and be inspired.
During REVEALâ€™s inception and development, the team undertook an intense research programme, which included multiple pilots on both the buy and sell-side.
Portfolio Director, ZoÃ« Bonser said: ‘Regardless of whether buyers are B2C or B2B, the past year has really changed how purchases are made, with 88% of our community telling us that, off the back of our award-winning virtual events, a trade marketplace would be useful to them. Whatâ€™s more, when a marketplace is available, they want it to be amazing â€“ as shown in a recent Gartner report, where 80% of B2B buyers said they expect an online experience with the ease and efficiency offered by the likes of Amazon.
‘With that in mind, weâ€™ve taken our time to do thorough research, run pilots, partner with the best tech in the industry, and build a platform that is not just a temporary alternative to live events, but an exciting, essential product for our buyers and brands to do business all year-round. This marks the next chapter in the holistic Clarion Retail offering, where the seamless integration between REVEAL and our world-class events will sit at the heart of everything we do. We canâ€™t wait to share more in coming weeks.
‘Itâ€™s been such a shame that weâ€™ve not been able to run our events in a physical format for the past year, but weâ€™ve used this time to listen to our industry and identify what it is people want from our shows â€“ and we cannot wait for the onsite experiences to come. This rebrand will breathe new life into our historic events as they make their return to a live format from July, and this is just the beginning in ensuring each of our shows has its own identity, while remaining connected to the portfolio and REVEAL as we continue to shape our digital offering.
‘For a combined 130 years, our events have built a legacy of providing the retail, interior and design industries with unmissable opportunities to connect, learn, do business and be inspired, and we look forward to delivering these same exceptional experiences, both in-person and online, for the next 130 years to come.’
Launching with a selection of furniture brands, with other sectors to be added later in the year, REVEAL is giving an exclusive opportunity for a limited number of retailers to gain early access to the platform from next month, those interested can sign up HERE.
If you would like your products to be featured on REVEAL, find out more or request a demo, should email: James.Howard@clarionevents.com.
The first of Clarion Retailâ€™s live events will take place 18-21 July with the co-location of Home & Gift and Manchester Furniture Show in Harrogate.