Hall 5, Stand H20-J21
Keel Toys celebrated its 75th anniversary in 2022 and says its ongoing commitment to creating a sustainable future has never been more important.
In 2020, the company designed and launched Keeleco: a 100% recycled range of soft toys. These beautiful eco-friendly toys are manufactured and filled with 100% recycled polyester made from plastic waste. This process gives plastic a second life, and uses less energy to produce than virgin polyester.
As an example, 10 water bottles (500ml) will produce enough fibre to make an 18cm toy. The Keel logo and hangtag are now formed from FSC card and attached to the toy with cotton, and even the shipping cartons are made of 100% recycled board. All toys are manufactured in an ICTI ethically audited factory to the highest social and environmental standards.
Keel Toys is delighted to announce that just three years after launching Keeleco, it has recycled the incredible figure of more than 100 million water bottles in the manufacture of the range (figures correct to the end of 2022 stock production).
The supplier claims: ‘70% of the entire Keel Toys collection is made from 100% recycled materials. This allows us to now offer our business partners the most complete sustainable soft toy collection in the marketplace today.’ The range includes Wild, Farm, Sealife, Dinosaurs,
Teddy Bears, Puppies, Kittens, Nursery, Seasonal and Keeleco Adoptable World.
Keeleco Adoptable World is the newest part of the Keel Toys sustainable soft toy range, and is billed as the first fashion eco soft toy! The collection now features 24 adorable animals in a range of sizes that are waiting to be adopted by loving new owners.
This year, Keel Toys will launch the Mini Adoptable World collection: a range of 24 collectable characters complete with an eye-catching tiered floor standing display unit.
The original Keeleco Wild, Farm, Sealife & Dinosaur ranges have been extended to more than 200 products, making it the most comprehensive collection available.
New additions include the colourful family of snakes and patterned super soft lobster and puffer fish, to name a few. Each and every Keeleco toy is exquisitely designed and the best-selling Dinosaurs are no exception, featuring textured exclusive fabrics and embroideries. Brand new arrivals are the magnificent mini Dinosaurs: spinosaurus and ankylosaurus.
Meanwhile, Keeleco Baby launched in 2021 and has been an instant success, with Marcel Monkey & Ezra Elephant recently added to the cute natural range of Koala, Giraffe, Zebra, and Lamb. To convey the eco awareness, all the ranges are clearly labelled with the sustainable message, and offered with a variety of retail solutions and POS.
The Keeleco range now features well over 350 products and Keel Toys’ commitment to expanding this collection will continue throughout 2023 and beyond. Its UK-based design team is already working on many new Keeleco products and collections, to reinforce its self-proclaimed position as the number one sustainable soft toy supplier in the market today.