Our annual Home Fragrance Supplement is packed with news, views, and details of the latest products in this dynamic and innovative gift category.
We have collated information from an impressive variety of suppliers, shopkeepers and industry experts to give you an accurate and deep understanding of what’s new and what’s next in this ever-evolving market.
IN OUR FRAGRANCE FORUM SECTION: fourteen independent gift retailers from across the UK review what home fragrance products, brands, and scents sell well for them – and flag up some tried-and-tested tactics for maximising sales opportunities. And top executives at home fragrance companies forecast trends and divulge details of their trading patterns and product launches for the new season and beyond.
IN OUR COMPANY PROFILES SECTION: we talk to leading players Enesco, Manor House, Ashleigh & Burwood, Denby, Marmalade of London, Price’s Candles, F.Y.G., Henry & Co, St. Eval, Paddywax, Heaven Scent, Lesser & Pavey, and D & J Glassware.
PLUS: There’s pages of must-read opinions in our columnists’ section. Retail100 Consulting director and co-founder Sara Allbright asks: if you don’t have home fragrance as part of your product line-up, what are you waiting for? David Anthony, visual merchandiser and founder of David Anthony Creative consultancy, reveals his top ten tips on how to style home fragrance in-store. Steve Powell, owner of Steve Powell Agencies, shares his knowledge, advice, and observations as a sales agent specialising in home fragrance and gifts. Olivia Jezler, founder of scent innovation agency Future of Smell, predicts what scents will be big news this year and suggests how retailers can create an exceptional home fragrance experience. And finally, Daniel and Sarah Pettitt, managing director and creative director of Heaven Scent, discuss safety guidelines from the International Fragrance Association and how they affect you.