Our annual Home Fragrance Supplement is packed with news, views, and details of the latest products in this dynamic and innovative gift category.

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We have collated information from an impressive variety of suppliers, retailers and industry experts to give you an accurate and deep understanding of what’s new and what’s next in this ever-evolving market.

COVER STORY: Our cover star for this edition is Enesco. This is a very special year for the gift giant, as the company celebrates its 30th anniversary. Trade marketing manager Aylish Ellwood discusses the company’s home fragrance portfolio.

IN OUR FRAGRANCE FORUM SECTION: top executives at leading home fragrance companies share their insights and experiences of this dynamic gift category, and predict scent and product trends that will light up sales for the new season and beyond.
And independent gift retailers discuss their home fragrance offers, from success stories to new arrivals, and share some tried-and-tested tactics to maximising sales opportunities.

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Plus, we shine the spotlight on Sandra Powell, owner of specialist home fragrance retailer The Candle Tree in Gloucester, who shares her personal and inspiring home fragrance story.

IN OUR COMPANY PROFILES SECTION: we talk to leading players Paddywax, Candlelight Products, Lesser & Pavey, Xystos Flame and Fragrance, Temple of Incense, Stoneglow Candles, Manor House, Cinnamon Aitch, Henry & Co., and Best Kept Secrets.

PLUS: There’s must-read opinions in our columnists’ section. Former John Lewis home fragrance buyer Sara Allbright, now a director and co-founder of Retail100 Consulting, asks: in what is often described as a crowded or oversaturated market, what makes a home fragrance brand stand out and appeal to retailers and customers alike? And Steve Powell, owner of Steve Powell Agencies, shares his knowledge, advice and observations as a sales agent specialising in home fragrance and gifts.

RETAILERS AND SUPPLIERS: if you have news or views that you would like considered for inclusion in the next Home Fragrance Supplement, please email Editor Clare Turner at clare@lemapublishing.co.uk

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