World-renowned institution The British Museum invites licensing and retail partners to make history together as it prepares to make its show debut at Brand Licensing Europe (BLE), which takes place from September 24 to September 26 at ExCeL in London.
Officially the UK’s most visited tourist attraction*, The British Museum welcomed 5.8 million curious minds through its doors in 2023. Billed as the first national public museum in the world, for more than 250 years it has offered those who visit the chance to experience cultures from around the globe and explore over two million years of human history.
BLE 2024 provides a platform for potential partners to explore the huge potential of this high equity brand IP. As master storytellers, The British Museum will showcase its dual licensing strategy, which is anchored by a selection of 1,200 objects from the Museum’s 8 million-plus objects, each with its own unique narrative.
Clever animated imaginings of key artefacts in the form of the character Bastet, based on the world famous bronze Gayer-Anderson cat from the Ancient Egyptian collection, extends the reach of the Museum’s programme into the character licensing space. A proven success on site in the Museum and in China, the Bastet programme is now launching globally.
The Museum’s collection will also continue to inspire traditional licensing with the Museum focused on audience and category expansion and building upon the strong foundational consumer products programme, which continues to attract licensees and retailers enticed by the opportunity to offer their customers a little piece of history.
*Association of Leading Visitor Attractions (ALVA)
Visit The British Museum at Stand C250.
Email: cbendle@britishmuseum.org
Visit: www.britishmuseum.org
