Hall 4, Stand E51
A major brand relaunch for Henry & Co introduces vibrant packaging, new fragrances, and enhanced expertise, debuting at Spring Fair in February. Founder Mark Rees and creative director Jo Ashton discuss the next chapter for this innovative home fragrance company
As the world of home fragrance evolves, Henry & Co is ready to unveil a transformative year ahead. From next month, the brand will embark on a bold journey, beginning with a prominent presence at Spring Fair (which takes place at NEC Birmingham from February 2 to February 5) and the introduction of a refreshed look, enhanced positioning, and an exciting vision for the future.
Unveiling at Spring Fair
The upcoming NEC trade show will provide the perfect platform to showcase our transformation. This major brand relaunch is not just about unveiling new products – it’s about presenting a cohesive vision that captures the essence of Henry & Co.
We’ve elevated every touchpoint of the brand, ensuring that what you see, touch, and experience reflects our core belief: fragrance has the power to transform life’s moments.
Our new mantra, ‘Fragrance the Moment’, captures this ethos, emphasising our commitment to providing a scent for every occasion, emotion, and memory.
A palette of possibilities
At the heart of this relaunch is the introduction of colour to our packaging. This bold step forward brings a fresh, modern aesthetic to our products, while maintaining the timeless elegance that our customers love.
Each fragrance now features distinctive hues that not only reflect the mood and personality of the scent, but also deliver undeniable shelf appeal.
Our products don’t just sit on shelves – they stand out, commanding attention and sparking curiosity. Coupled with our innovative point-of-sale (POS) and on-shelf marketing, the new packaging transforms every display into an immersive brand experience.
New fragrances for new moments
To complement this visual transformation, we’re also expanding our fragrance collection. The additions reflect our dedication to crafting scents that resonate with the diverse moments of modern life.
Whether it’s the comforting warmth of a quiet evening at home, the energising start of a new day, or the allure of a special celebration, Henry & Co has a fragrance to match.
Each scent is meticulously crafted by our team of experts to deliver both quality and innovation. We’ve drawn inspiration from nature, nostalgia, and everyday life to create fragrances that are both familiar and extraordinary.
Master Chandlers: credibility you can trust
Henry & Co’s identity as ‘Master Chandlers’ is central to everything we do. This heritage reflects our expertise in the art and science of fragrance: a tradition we have refined over years with dedication to our craft.
Our commitment to excellence ensures every product meets the highest standards, from sourcing the finest ingredients to blending and hand-finishing each item. This attention to detail not only enhances the perception of Henry & Co but also builds trust and loyalty among our customers and retail partners.
A statement on shelves
With our new packaging, fragrances, and POS, we believe we’re setting a new benchmark for home fragrance brands. Retailers can now create visually stunning displays that attract shoppers and convert interest into sales.
Every element – from vibrant packaging to bold signage – has been designed to make a statement, appealing to both loyal customers and first-time buyers.
A new home in Derbyshire
Our relaunch coincides with a significant milestone: the relocation of our workshop to Ashbourne in Derbyshire. Nestled on the edge of the picturesque Peak District, Ashbourne is a town rich in history and charm. It’s a fitting backdrop for a brand rooted in tradition yet forward-thinking in its vision.
This move also reflects our personal connection to Derbyshire, where our family has deep roots. Being closer to home allows us to remain grounded in the community that has always inspired us. It’s a place where creativity thrives, and it serves as a daily reminder of the beauty and authenticity we strive to capture in our products.
Looking ahead
As we step into this exciting new chapter, our mission remains the same: to craft fragrances that elevate life’s moments.
With our expanded product range, enhanced visual identity, and unwavering commitment to excellence, we’re ready to make 2025 a year to remember: for our brand, our retail partners, and most importantly, our customers.
At Henry & Co, we believe every fragrance tells a story. With our relaunch, we’re inviting you to be part of ours. So join us at Spring Fair and discover how Henry & Co can help you ‘Fragrance the Moment’.
Spring Fair: Hall 4, Stand E51
Call: 0333 1882006
Email: orders@henryandcofragrance.co.uk
Visit: www.henryandcofragrance.co.uk
