Hall 3, Stand L30-M31
Museums & Galleries (M&G) has launched a new greeting card, stationery, and gift packaging licence with renowned British textile designer Emily Burningham.
Emily set up her London-based studio in Hampstead in 2007. Her sophisticated designs explore the relationship between distinct eras of art and design and draw influence from traditional wood-block printing techniques. They have a graphic quality that is unmistakably her own.
Emily says: “Maybe designing is my salvation. I think the job of a designer is to try and lift the mood of people and bring happiness to their homes. If I can do that, then I’ve succeeded. It makes me happy to do that.”
M&G’s launch collection comprises a set of 16 embossed fine art cards on textured board, accompanied by discreetly and elegantly branded envelopes. A boutique Christmas collection of six embossed card packs is available for pre-order. The gift packaging includes three sheet wrap designs (including one for men), gift bags and gift tissue.
Imagery covers beach scenes, sailing, gardening, interiors and wildlife, especially birds. One of Emily’s great strengths is her approach to florals – simultaneously free and naturalistic, but also sinuously decorative and effortlessly extending into repeat pattern.
Emily says: “I just love flowers – they are so strong and gentle at the same time. They are miraculous. All the colours and patterns… Think fritillaries or tulips or pansies – simply extraordinary! We’d be a lot poorer without them; at least I wouldn’t want to be without them.
“There is simply nothing like watching something grow, bloom and blossom. And most look so beautiful. A home without plants – in whichever form – would be bland and lacking something, to my mind. They bring life and energy. This balance between delicateness and strength is truly fascinating, I think.”
M&G creative director Ben Dorney comments: “We are long-time fans of Emily’s work, so we’re thrilled to now introduce her to M&G customers as an exclusive licence. The Emily Burningham brand is distinctive and stylish with Japanese-inspired simplicity and a unique palette. It sits at the crossroads between ‘cards & stationery’ and ‘home & interiors’ and we believe it will be a perfect fit for the growing range of M&G products across different categories.”
Sophie Bylina-Williams, M&G’s administration & relationships manager, adds: “Emily’s work achieves a marvellous, seemingly effortless synthesis of classic Englishness and refined modernity that retailers and customers respond to so well. We’re delighted to add her to M&G’s array of talent.”
Emily says: “It’s been a pleasure to work with the M&G team who have reinterpreted some of our favourite classic designs and showcased some of the new additions, drawing out the essence of the EB collection with great success. I always hope that through the designs we can share some of the joy and inspiration we derive from interpreting the natural world.”
Call: 01373 462165
Email: sales@mgml.co.uk
Visit: www.museumsgalleries.co.uk
www.emilyburningham.com
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