Born from frustration and fuelled by entrepreneurial spirit, the award-winning baby and children’s brand Blade & Rose celebrates its 15th birthday this month.
Founded by a determined mum Amanda Peffer who simply couldn’t find the fun, functional clothing she wanted for her little one, Blade & Rose was created to fill a gap in the market. What started as a clever idea – knitted leggings featuring playful characters on the bottom – quickly became an innovative concept that transformed children’s clothing in the UK.
From humble beginnings (starting up in Amanda’s front room while she was on maternity leave) to becoming a multi-award-winning industry-recognised brand, Blade & Rose’s journey is a true testament to creativity, perseverance, and the power of thinking differently.
Over the past 15 years, the company has grown a loyal following of parents, grandparents, and children who love its bold designs, premium quality, and imaginative spirit.
As Blade & Rose celebrates this milestone, it remains proudly family-owned and committed to designing innovative fun-filled clothing that brings joy to little adventurers everywhere.
