UK partyware and greeting card wholesaler Tiger Feet has appointed Leeds-based digital agency Wolfenden to drive a bold new digital marketing strategy, marking the next stage of growth for one of the industry’s most established players.
Founded in 1984 as Budget Greeting Cards Ltd, Tiger Feet has grown to become one of the UK and Ireland’s most prominent wholesalers in greeting cards, balloons, and partyware, operating a vast network of eight wholesale branches and an expansive e-commerce platform.
The brand has consistently evolved to stay ahead of retail trends, most recently acquiring Paul White Ltd and Tiger Feet Party Ltd, further reinforcing its dominant position in the wholesale market.
“We were looking for a partner who not only understood the complexities of our business and market but could help us scale digitally with confidence. Wolfenden’s data-led and collaborative approach has already impressed us”
Wolfenden’s partnership with Tiger Feet began with a successful site migration and brand merger project. Off the back of this, the agency has been appointed to lead the charge on an all-encompassing digital strategy designed to build brand visibility, accelerate sales, and increase market share.
Wolfenden will draw on its multi-channel expertise – spanning SEO, paid media, digital PR, UX and data and analytics – to connect Tiger Feet’s core audiences with its product range and service offering.
Tiger Feet head of ecommerce Jon Fawcett commented: “We were looking for a partner who not only understood the complexities of our business and market but could help us scale digitally with confidence. Wolfenden’s data-led and collaborative approach has already impressed us, and we see them as a vital strategic partner in our next phase of growth. They’re helping us build a clear, compelling brand presence across all digital touchpoints.”
Wolfenden managing director Daisy Wolfenden added: “There’s so much opportunity in helping a powerhouse like Tiger Feet build out a digital journey that truly matches the scale of their offline presence. We’re excited to shape a multi-channel strategy that not only increases visibility and performance but makes the brand even more competitive in a dynamic market. Through agile optimisation and a joined-up approach to brand and performance, we’re ready to make some serious impact together.”
