Best Kept Secrets has strengthened its team with the appointment of Jessica Barker as marketing manager. She brings more than 10 years’ experience in brand development, campaign strategy, and consumer engagement across the retail, hospitality, and consumer goods sectors.
Her remit will include driving brand awareness, expanding digital reach, and developing the company’s positioning within the premium gifting and home fragrance category. Jessica will take the lead on a refreshed social media and brand strategy, aiming to increase visibility among both existing customers and new audiences.
Jessica says she intends to build on the company’s reputation for quality and creativity: “I’m thrilled to be joining the team. There is a real opportunity for Best Kept Secrets to be recognised as a must-have luxury product in every home, and I’m excited to get stuck in.”
With a strong track record in creative marketing and commercial planning, Jessica’s appointment supports the brand’s ambition to strengthen its market presence and accelerate growth across retail and wholesale channels.
