The Giftware Association (GA) has joined the British Retail Consortium (BRC), reinforcing its commitment to championing and supporting businesses across the UK gift and home sector.
The move marks a significant step in aligning the GA and its members with the UK’s leading retail body, recognised for shaping policy, raising standards, and guiding organisations through a rapidly evolving retail landscape.
GA managing director Gemma Sault said: “Joining the BRC marks an exciting new chapter for us and the members we serve. The retail landscape is evolving faster than ever, and by uniting with the UK’s most influential retail body, we’re ensuring our community has the strongest possible foundation for growth, support, and representation.”
BRC membership will give the GA a stronger voice in policy and regulation, access to market intelligence and benchmarking tools, and opportunities to participate in BRC communities and networks – fostering collaboration across industries, sectors, and retail disciplines.
