Stand: 33A
Lesser & Pavey presents Maison Parfum: a beautifully crafted home fragrance collection that pairs modern design with elevated scents and accessible luxury for every home
Maison Parfum brings a fresh perspective to home fragrance – where refined scent, contemporary design, and considered pricing come together effortlessly. Created for modern living, the collection offers retailers a range that feels aspirational yet accessible, delivering strong appeal across a broad customer base.
Created in response to the continued growth of the home fragrance market, this new collection from Lesser & Pavey reflects the increasing desire among consumers to enhance their living spaces with scent.
This has led to a curated collection that balances quality, design, and accessibility, and will be showcased at The London Home Fragrance Show, introducing Maison Parfum to a wider retail audience.
At the heart of Maison Parfum is fragrance quality. Developed with a high fragrance concentration, each scent is designed to perform – offering excellent throw, longevity, and a consistently premium experience.
The collection is trend-led, with fragrances inspired by some of the world’s most loved perfume profiles, reproduced for the home. This familiarity creates instant consumer connection, while the depth and balance of each blend reinforce a true sense of luxury.
Each piece is designed to stand out on the shelf and in the home. From elegant reed diffusers to beautifully poured soy wax candles, the vessels are crafted with attention to both form and finish.
Rich, on-trend colours and clean silhouettes ensure the range complements a wide variety of interiors, making each item as decorative as it is functional. The result is a collection that naturally draws the eye and encourages purchase – whether as a self-treat or a thoughtful gift.
Presentation is integral to the Maison Parfum experience. Every product is housed in superior quality packaging, elevated with subtle gold foiling and refined detailing. This attention to finish enhances perceived value at every touchpoint, creating a product that feels indulgent from first glance to final use, while also ensuring it is effortlessly gift-ready.
Gifting plays a key role in the appeal of Maison Parfum. With its elevated aesthetic, premium packaging, and desirable scent profiles, the range offers an easy, attractive solution for birthdays, seasonal occasions, and everyday gifting moments.
The collection includes more than 400 items in a wide range of sizes, colours, and fragrances – from 50ml diffuser sets through to 2L statement diffusers. The 1L diffusers are currently the bestselling size.
Alongside diffusers, the range also includes candles, candle and diffuser gift sets, room sprays and more, offering something for every space and customer. This variety makes it easy for retailers to select products suited to their store style, while supporting strong visual merchandising and encouraging repeat purchases.
For retailers, Maison Parfum represents a compelling opportunity. It combines strong visual merchandising impact, proven fragrance direction, and accessible luxury positioning – helping to drive both impulse purchases and repeat sales. In a competitive market, it delivers the quality and design customers expect, at a price point that encourages conversion.
Maison Parfum is more than a product range – it is a modern home fragrance destination designed to resonate on the shelf and in the home.
