Stand: 28
Millefiori Milano, one of Italy’s most design-led home fragrance companies, is returning to the UK and Ireland with a refreshed identity and a clear ambition to elevate the home and lifestyle fragrance category.
Under the leadership of newly appointed managing director Sarah Allard-Morgan, the Millefiori Milano brand is now available directly from Millefiori Milano, supported by a growing network of agents across the UK and Ireland.
Together, their shared mission is to position the brand within the country’s most inspiring gift boutiques, garden centres, interior stores, and premium furniture retailers, where design, craftsmanship, and sensory experience truly matter.
Rooted in Milan’s design heritage
Founded in the late 1990s in the cosmopolitan heart of Milan, Millefiori Milano has always stood apart. Its products are a celebration of Italian design, featuring clean lines, refined aesthetics, and unique fragrance blends.
Each product reflects the sophistication of the city that shaped it. The result is a collection designed not just to scent a space, but to elevate it.
The Milano Collection – a modern icon, reimagined
At the centre of the UK relaunch is the Milano Collection: a signature range thoughtfully redesigned for today’s consumer while staying true to its iconic identity.
The new look is striking and instantly premium:
• Refined silhouette with a distinctive on-shelf presence
• Patented magnetic cap with a contemporary, architectural feel
• Premium paper labels that mirror the quality of the outer packaging
• Clear glass bottles paired with longer reeds for enhanced fragrance throw
Every element has been considered, because at Millefiori Milano, the beauty is in the detail.
The fragrance liquid within the diffuser defines the colourway. The clear glass diffuser bottles mean the new Milano range has been created as a thoughtful ecosystem. Customers begin with their chosen fragrance in a beautifully designed bottle paired with reeds.
From there, the experience becomes fully refillable, allowing customers to refresh their scent according to their favourite fragrance, the changing seasons, or evolving interior palettes, all while reducing waste. It’s a modern, flexible way to fragrance the home, and a kinder choice for the planet.
Fragrance as emotion
Millefiori Milano understands that home fragrance is deeply personal. It’s not only about how a product looks, but also how it makes a space feel and supports mood, atmosphere, and emotional wellbeing.
Each fragrance sits within one of the brand’s six signature families: Floral, Woody Spice, Fresh Citrus, Powdery, Fruity, and Sweet.
The Milano Collection features 22 fragrances, including four new launches for 2026. Diffusers are available in 100ml, 250ml, and 500ml sizes, each presented in packaging crafted from recycled paper with cotton fibres for a refined, tactile finish. The packaging is also fully recyclable.
In addition, the range includes fragrance refills, water-soluble fragrance, and a home spray, offering retailers a complete and cohesive home fragrance offering.
The London Home Fragrance Show – the brand’s debut
July 2026 marks an exciting milestone: Millefiori Milano will showcase the full Milano Collection at The London Home Fragrance Show at the Business Design Centre in Islington.
This will be the first time the complete range is presented in the UK and Ireland, offering retailers a true sense of the brand’s depth, design, and commercial potential.
Sarah and other key team members will be present to meet retailers, share insights, and discuss the various in-store display concepts available to support sell-through and brand storytelling. For many, it will be the first opportunity to experience the brand’s renewed vision in person.
What’s new?
Millefiori Milano is also excited to reveal new additions to the Collection at The London Home Fragrance Show…
First, the Milano Double Magnum Reed Diffuser makes a stunning statement piece. This iconic 3-litre diffuser joins the Milano Collection, offering the same refined silhouette and features.
There are also two new fragrances launching for Autumn/Winter 2026. Nottumo, presented in a rich blue colourway, is an intimate fragrance inspired by the moment when dusk falls and day turns to night. It is a woody scent with top notes of lemon and ginger, balanced by orange blossom and date.
Vaniglia Bianca, in a butter-yellow colourway, is a sweet vanilla blend featuring notes of almond, coconut milk, black pepper, saffron, and nutmeg.
Finally, the Christmas Gift Sets. This stunning sophisticated collection embraces the essence of Christmastime in the magical city of Milan. The new book-inspired gift boxes offer an olfactory story featuring illustrations of three iconic Milan landmarks – the Duomo, Galleria, and Navigli – during the festive season. Each features a different colour palette and products.
Three fragrances have been selected for the festive collection, available across two gift set sizes with varying products and price points.
Two new fragrances are: Zucchero & Vaniglia – a blend of gingerbread and sugar cane top notes with sandalwood, acacia honey, and marzipan that perfectly capture the spirit of Christmas – and Oro & Spezie, with saffron and candied orange top notes, followed by salted caramel and pastry cream with a base of tonka bean and sandalwood, creating a fragrance of magical elegance.
An existing favourite, Mela & Cannella, is a pure gourmet delight, combining notes of green apple with cinnamon, nutmeg, and clove.
With premium packaging and bespoke illustrations, these reusable boxes elevate the gift-giving experience and include a gift card that mirrors the box illustration.
Become part of the Millefiori Milano story
For retailers seeking a premium, design-led home fragrance brand with strong visual identity, refillable sustainability, and unmistakable Italian style, Millefiori Milano represents a compelling new opportunity.
To arrange an appointment at The London Home Fragrance Show, or enquire about becoming a stockist, call +39 0399220979 ext. 225 or email info@millefiorimilano.com.
