The London Home Fragrance Show opens today and tomorrow at the Business Design Centre, London as the UK’s first event created exclusively for the home fragrance sector – a dedicated stage designed to unite the entire supply chain. From brands and retailers to distributors and suppliers, the show establishes a new annual meeting place shaping the future of the industry.
The event showcases a comprehensive range of business categories within home fragrance, including scented candles, reed diffusers, room sprays, wax melts, textile and linen fragrances, natural and vegan formulations, scent accessories, premium packaging, private label solutions, and scent‑focused services for hospitality and B2B markets.
“Sourcing is becoming more selective, more intentional, and more commercially demanding. Retailers and buyers in the home fragrance sector are under more pressure than ever to find products that sell and stand out. The London Home Fragrance Show exists for exactly this shift, giving buyers the chance to meet makers, understand products, and source with confidence.”
Over 50 international companies will be exhibiting including Amber Hue Candles, Ashleigh and Burwood, Cerabella, Corincraft, DOMA Blends, Dome of Harrogate, Enesco Ltd, Jamonyx, Karnataka Fragrance, La Bougie, Lifestyle Home Collection Ltd, Millefiori Milano, SBL Technology, Sophie James Mayfair, Stoneglow Candles, Voluspa and many more.
Seminar Programme
The Fragrance Forum free seminar theatre will feature a curated programme exploring the commercial, creative and technical forces shaping the future of home fragrance. Sessions include:
- Inside the fragrance edit – what’s driving growth in retail today
- Candles decoded: materials, myths, compliance and what buyers need to know
- From maker to market: building a brand retailers want to work with
- How TikTok Shop is driving shopping trends
- Home fragrance trends for Autumn / Winter 2026
- Can data predict what we’ll love? AI, emotion and the future of fragrance
- The changing face of independent retail
- From brand story to retail success
- New rules, new risks: the compliance and supply chain questions that matter
The London Home Fragrance Show is built on the foundation of the Honegger Group, an international exhibition partner active since 1970. With a network based in Milan and branches in Düsseldorf, Paris, London and Dubai, the Group brings a proven, commercially structured framework to the home fragrance sector — from market research and promotion to stand design and on‑site delivery.
Rob Sherwood, Joint CEO, Honegger Ltd, commented: “Sourcing is becoming more selective, more intentional, and more commercially demanding. Retailers and buyers in the home fragrance sector are under more pressure than ever to find products that sell and stand out. The London Home Fragrance Show exists for exactly this shift, giving buyers the chance to meet makers, understand products, and source with confidence.”
For press pass requests, please attend the show and ask for Caroline Carr.
