Stand: M-E12
Returning to Home & Gift, Wax Lyrical will showcase new product launches and reimagined collections, underscoring its commitment to UK manufacturing
After many years away, Wax Lyrical is delighted to be returning to Home & Gift, reconnecting with retailers, partners and industry friends at one of the UK’s most-loved trade events.
The return marks an exciting new chapter for the British home fragrance brand, offering visitors the opportunity to rediscover the quality, craftsmanship, and innovation that have made Wax Lyrical a household name for more than four decades. Attendees can explore the latest collections, bestselling favourites and new products, all designed and manufactured in the UK.
Visitors to the stand will discover a host of developments showcasing the brand’s continued focus on product innovation, including the launch of its new Car Fragrance collection.
Available in 12 carefully curated fragrances drawn from the brand’s core scent library, the range has been developed in partnership with a UK supplier, further supporting British manufacturing while extending bestselling fragrances into a growing category.
Also on display will be the refreshed Aromaworks Light collection, which retains the brand’s bestselling aromatherapy blends and hero products while introducing a contemporary new packaging design.
The relaunch shifts the focus from individual essential oils and botanicals to the wellbeing benefits they deliver, helping consumers shop more intuitively by mood, need and occasion.
Designed to better communicate the mood-boosting and sensory benefits of each fragrance, the updated packaging highlights key benefits such as relaxation, balance, energy, and sleep, while maintaining the premium quality and expertly blended fragrances for which Aromaworks is known.
Another key development is the reinstatement of Wax Lyrical’s taper candle machinery, bringing the prospect of manufacturing custom-coloured taper candles back to the company’s Cumbria facility. This investment reinforces the brand’s commitment to UK production and opens new opportunities within the home fragrance and gifting categories.
For the festive season, visitors can explore the new Sparkling Stars collection, featuring modern foil-decorated candle glasses and beautifully designed, trend-led packaging. Created with gifting in mind, the collection combines seasonal style with premium fragrance appeal, making it a standout addition to Christmas ranges.
Alongside these developments, Wax Lyrical will showcase its core catalogue collections and a wide selection of gift sets, including diffuser gift bags, and candle, tealight and wax melt gift sets, as well as personal care sets.
Proudly manufactured on site in Cumbria, these products offer retailers a broad range of British-made gifting solutions designed to suit a variety of customers and occasions.
Together, these developments highlight Wax Lyrical’s continued focus on innovation, quality, and UK manufacturing, while demonstrating the strength and breadth of its product offering across home fragrance and gifting.
As the brand makes its long-awaited return to Home & Gift in Harrogate, Wax Lyrical looks forward to welcoming both familiar faces and new customers, celebrating its proud heritage while looking ahead to an exciting future.
