Stand: Hall 4, Stand G16
Get ready for a burst of colour, character, and cheeky charm as Herdy bounces into Spring Fair with a stand guaranteed to make buyers grin
Born in the heart of the Lake District and inspired by the region’s iconic Herdwick sheep, Herdy has built a much-loved brand around cheerful design, feel-good gifting, and everyday products that spread happiness far and wide.
With vibrant colours, playful patterns, and that instantly recognisable woolly character, Herdy’s homeware, accessories, and gifts are designed to brighten homes and lift the spirits every single day.
At its heart, Herdy’s mission is simple: to make people smile. From quirky, joy-filled products to the charitable Herdy Fund – which gives back to the Lake District landscape and its communities – everything the brand does is rooted in kindness, positivity, and a healthy dose of fun.
One of the big highlights at Spring Fair will be Herdy’s new free-standing display units. Designed to deliver maximum return per square foot, these smart, mobile units are a dream for retailers looking to boost sales without sacrificing space. Clean, contemporary, and endlessly flexible, the units can be merchandised in multiple ways, making it easy to tailor the offer to different store formats and customer needs.
Best of all, the display units are available free of charge with a starter pack, with three variations to choose from. The £12-and-under gifting option is packed with cute and colourful bestsellers, including mugs, socks, water bottles, car fragrances, clippable soft toys, impulse items – and Ewe Tubes.
These super-soft, comfy accessories are designed for everyday adventure, whether you’re walking the fells, hopping on a bike, or just braving the elements. Wear them as a neck warmer, a headband, a face covering, or a hat. Made from stretch fabric, Ewe Tubes are lightweight and practical. With a RRP of £12 each, they’re available in six colourful Herdy styles, and come with a handy countertop display.
There’s also a charming baby collection featuring clothing and soft toys, plus a broader home and lifestyle range with kitchen textiles, mugs, flasks, and rPET drinkware, ideal for larger stores and garden centres.
As ever, Herdy’s bright and joyful collections have mass appeal, with accessible price points that make them perfect for impulse purchases, gifting, and repeat sales. It’s the kind of range that shoppers can’t help but pick up – and often come back for more.
Alongside the high-volume display units, Herdy will also unveil plenty of newness at the show. Expect fresh colourways in its bestselling flasks and water bottles, new rPET stackable storage solutions, and car fragrances launching in four fun colours and scents to suit every mood: cool and fresh Woolly Breeze, fruity Shepherd’s Delight, herby Gone Grazing, and zingy citrus Ewe Zest.
With a RRP of £6.99 each, they are perfect for adding a little Herdy charm (and freshness) to the daily commute. A colourful countertop display unit is available, holding 96 car fresheners and ideal for eye-catching in-store merchandising.
Licensing continues to go from strength to strength too, with new partnerships including The Art File, expanded designs from Hug Rug, and a range of Herdy art available via The Art Group – all on show at Spring Fair.
With huge momentum behind the brand, exciting news on the horizon, and 2027 officially marking the Year of the Sheep in the Chinese zodiac, Herdy is perfectly placed to delight customers of all ages. Retailers looking for personality-packed products with proven sell-through won’t want to miss this flock favourite at Spring Fair.
Call: 01539 739202
Email: sales@herdy.co.uk
Visit: www.herdy.co.uk
