Stand: Hall 4, Stand F30
After two years of growth, Signare is entering 2026 with confidence, new investment and ambitious plans for product, people and market expansion, as sales & marketing director Paul Travis explains
How do you feel about 2026?
At Signare, we’re very positive about 2026, having had two strong years of growth – more than doubling the company’s turnover since 2023. To maintain this momentum, we’ve invested heavily in new product and people, promoting Mia Reeve to sales manager for our new company, Signare London, and Jason Zhu to business development director for our London Tourist business.
The companies that will grow and gain market share in 2026 will be those with strong product, positive sales, and heavy investment in marketing. 2026 is not a year to “batten down the hatches”!
Will Signare London be a separate brand?
Signare London will not only be a separate brand but a separate company, with a focused marketing strategy centred on fashion and premium product. While it will benefit from the strengths of the existing business, the sales structure will differ. Signare London will have a controlled distribution policy, benefiting retailers who support the brand. Further development is planned for 2026, with the “Moulin Rouge” licence currently in the final stages of agreement.
What about Signare Tapestry – and new launches at Spring Fair?
We constantly monitor market trends and respond quickly to reflect them in our new launches. For Spring 2026, we have “William Morris Inspired Rabbit” in a stunning, on-trend blue repeat pattern, and “William Morris Inspired Pomegranate”, with a focus on the heritage sector.
Our Overseas Tourist range will be developed with our New Transport for London licence, inspired by the historic fabrics of the London Underground and encompassing the iconic strapline “MIND THE GAP”.
Having had great success with London Tourist, we’re now focusing on Scotland with two new designs: “Echoes of Scotland” and a Saltire design. On the more whimsical side, we have a strong Puffin design by Colette Bishop, building on the popularity of Highland Cow.
What about new product development?
With eight new shaped bags in Signare London with a strong focus on the fashion markets, we have a winning collection – along with a new Bucket Bag across the whole Signare range.
Are you doing anything to support retailers in 2026?
Absolutely. Signare London is supported by strong POS, including tablets that allow retailers to run stunning videos of the brand in-store, alongside a striking new website.
Call: 01276 29483
Email: info@signaretrade.co.uk
Visit: www.signaretrade.co.uk
