Sprinkled with Magic expands its sales network 

Sprinkled with Magic is expanding its sales network across the UK and Ireland, and is inviting experienced agents to join the team. To support its growing retailer base, the gift and greetings company has begun appointing experienced regional agents across the UK.

Trish Easter is representing the South West. She said: “I’m delighted to be part of the Sprinkled with Magic journey. It’s wonderful to represent a family-run British company creating such thoughtful, beautifully made products. The ranges really connect with customers and I’m looking forward to introducing them to retailers across my territory.”

Steve Davies covers Wales and Kate Newins is representing parts of the South East. All three agents bring many years of experience within the gift and greeting card sector and are looking forward to speaking with retailers about the brand’s growing ranges.

While the brand is actively recruiting additional agents nationwide, the focus is not simply on expanding numbers. Sprinkled with Magic is committed to supporting its agents in making the most of the opportunities available. Each territory already includes a base of existing retailers ordering from the brand, giving new agents a strong starting point from day one.

The company is particularly interested in speaking with agents who already represent complementary gift or greeting card ranges.

With much of the UK still open, the opportunity is available across territories not currently covered, as well as in Ireland, where the brand has recently begun working with two retailers. Agents interested in representing Sprinkled with Magic can contact managing director Dan Newton at hello@sprinkledwithmagic.co.uk

The supplier has recently launched several ranges, expanding its offering and giving retailers more opportunities to build meaningful displays in-store. Many of these developments have come directly from conversations with stockists, with the team working closely with retailers to identify gaps and strengthen collections.

Further launches are planned for later this year, including collaborations with illustrators that will bring fresh creative styles to the Sprinkled with Magic portfolio. Retailers and agents will also be able to see the ranges in person when the brand exhibits at Progressive Greetings Live this year, with plans to return to Spring Fair in 2027.

With new ranges launching, trade show appearances planned and territories still available, the company is now keen to hear from experienced agents who would like to be part of the brand’s continued growth.

Call: 01782 939747

Email: hello@sprinkledwithmagic.co.uk

Visit: www.sprinkledwithmagic.co.uk | www.sprinkledwithmagictrade.co.uk

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