British beauty brand and global gifting specialist Mad Beauty has announced a long-term licensing agreement with Warner Bros to create, develop and distribute a Harry Potter beauty gifting collection.
From bath elixirs and body care basics to beauty masks and lip balms, the officially licenced Warner Bros collection is due to be released this autumn and will include a line-up of beauty essentials and accessories, all inspired by the much-loved stories of Harry Potter and the Wizarding World.
“Already proud recipients of awards as a Warner Brothers licensee, we’ve built a reputation for bringing magic to life through our innovative products”
Several products in the collection use innovative 3D tooling to capture the essence of Wizarding World favourites including the Golden Snitch Lip Balm Duo and Pop-Out Brush, Nimbus 2000 Make-Up Brush, and ‘Wand-erful’ Lip Balm Sheen.
Mad Beauty creative director Julia Cash said: “Already proud recipients of awards as a Warner Brothers licensee, we’ve built a reputation for bringing magic to life through our innovative products. From intricately crafted 3D tooling to inventive, collectable packaging, every detail is designed with added-value touches to truly amaze and delight our customers.
She added: “As passionate Potterheads ourselves, the opportunity to tell stories through products is what drives us. So this collaboration felt like it was made for us. The new range captures the heart of the Wizarding World, combining nostalgia and wonder in equal measure. With universal appeal, it’s a collection that resonates with individuals and families alike – rekindling cherished childhood memories while building excitement for the magical adventures yet to come.”
With two billion fans globally, Harry Potter has enchanted the hearts and imaginations of fans around the world and is one of the most successful franchises of our time. A $9 billion global box office hit, 92% of people have seen at least one Harry Potter Film, and more than 600 million books have been sold worldwide in over 80 languages.
